Creative services

In a sea of sloppity slop, working with (real) writers who understand craft, heritage and luxury is the way to give your brand an actual identity. I work with founders and creative teams in the lifestyle, fashion and beauty spaces, from boutique hotels to high jewellery maisons to zippy start-ups. Interested in having a chat? Let’s talk copy, editorial strategy, and how we can get your business to think — and communicate — in a way that actually cuts through.

Brand storytelling

I help brands communicate their identities by creating compelling narratives that anchor them in time and place, from brand profiles to founder stories to full-blown campaigns.

This includes:

Founder interviews and profiles
Campaign copy
Editorial features
‘About’ pages

Copywriting & content

I can write polished, engaging copy that captures your brand’s voice and connects to your audience. You don’t have a brand voice yet? No problem. We can work on that, too.

This includes:

Website copy
Newsletters
Articles and blog content
Product stories
Interviews
Social and digital copy

Editorial strategy

Let’s get your brand thinking like an editor. I can flesh out a whole universe behind you, identifying stories and developing content that feels authentic (no, really).

This includes:

Content direction
Story ideation
Editorial calendars
Tone of voice guidance
Creative concepts

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